As usual, in the days before Christmas I somehow ended up watching a re-re-repeat of a Santa Claus movie. The very western, consumerist, stereotypical, nonsensical plot, complete with Rudolph and elves, is of course hogwash. Nevertheless, it worked its magic on me once again, immersing me in its fundamental message – it is okay to believe in magic, even when you know darn well that it isn’t real. And the reason it is okay to do this is because we are human beings; we need to have stories of magic which survive the test of time and logic, because at their very core they embody fundamental norms which underpin a healthy society. It is doubtful whether researchers practicing scientism understand this.